How often did you hear, “eat it, it’s good for you” while growing up? It’s an age-old parenting technique that mostly fails miserably because when you’re a kid, the foods that taste best to your young taste buds usually aren’t the healthiest. But that’s changing fast! Consumer demand is skyrocketingfor the same healthful food items that manufacturers are increasingly providing to the adult market—natural products, organic non-gmo ingredients, gluten-free items, high-protein foods, alternatives to corn, sweets with less sugar that still taste sweet, and more. The trouble is that while adults are typically willing to sacrifice a little taste or texture quality in trade for the satisfaction of knowing that what they’re consuming is healthy, most kid-palates are painfully discerning. Either it tastes yummy or you’re trying to poison them, with little margin in between. But at Sweet Additions, consumer is king whether adult, child or lab-coat-wearing food scientist searching for high quality natural ingredients that don’t negatively affect the taste of their newest healthy food and drink products. We embrace the natural honesty of an 8-year-old who can taste in a sip when his mom sneaks a little kale into his smoothie. We continue to stay ahead of the food science curve, even for the most finicky of young consumers, as well as manufacturers of natural foods and healthy products produced for that fast-growing segment. We have a slew of new natural ingredients that makers of snack bars for kids, for example, are wild about for their newest products, that makers of yummy chewable vitamins are also crazy about, producers of fruity-delicious kid-friendly snacks and drinks, crunchy trail-mix stuffs and more! At Sweet Additions, we have a full line of Glucose Syrups, for example, made from the enzymatic conversion of rice flour, or tapioca starch, that yields a sweet syrup with no unwanted added flavor. These nutritive carbohydrates are highly versatile, come in organicand non-organiccompounds and are available in a 28-60 DE range. Glucose Syrups by Sweet Additions also provide moisture retention and binding properties, inhibit crystal growth, and have a low browning tendency. They can be used as a bodying/viscosity agent, added to control point of freezing, and more. Manufacturers in the healthy kids’ snacks sector are also looking closely at Organic RiceProby Sweet Additions, a 100% plant-based brown rice protein concentrate that’s a superb alternative to soy and dairy proteins. Organic RicePro provides a complete amino acid profile, is allergen-friendly and completely vegetarian. We invite you to take a closer look at our full line of natural sweeteners, organic sweeteners, alternatives to corn syrup, alternatives to soy protein, alternatives to dairy protein and animal protein, and more that are taking this skyrocketing market by storm. Please contact Sweet Additionswith any inquiries. If you need a special proprietary ingredient, we can customize our products and processes to suit as well.