Why OTA Membership?

Published On

Why OTA Membership?

The Organic Trade Association (OTA) focuses on the organic business community in North America. OTA's mission is to promote ethical consumerism and the promotion and protection of the organic trade to benefit the environment, farmers, the public and the economy. Why is Sweet Additions a member? You might as well ask why we do what we do. Following are the facts, courtesy of the OTA, that make very compelling reasons for not just joining this over 30-year-old powerhouse of our industry, but why Sweet Additions exists in the first place. According to OTA research:U.S. organic sales were $49.4 billion in 2017, up 6.4 percent from the previous yearThe growth rate for organic food sales is 1.1% above the overall food marketMore than 82% of American households purchase organic food and nonfood itemsStatistics indicate that consumers are increasingly concerned over how products are grown, raised and sourcedConsumers gravitate to organic products that are locally grown and produced and marketed via a brand with a storyConsumers are increasingly interested in supply chain transparency and the environmental benefits of organicThe three biggest challenges that retailers face are: 1) Low pricing of organic products in the mass market 2) Confusion over organic versus non-GMO products 3) Confusion between “organic” and “natural” designations, and other certifications At Sweet Additions, we are an ingredient company and maltodextrin supplier that produces and markets organic and natural sweeteners to food and beverage manufacturers. We offer a wide selection of innovative starch derivatives and natural sweeteners that provide solutions and corn syrup replacement to manufacturers seeking natural alternatives without compromising functionality and quality. Our products include: glucose syrup, syrup solids, organic raw cane liquid syrup, raw cane medium invert and invert syrup, organic evaporated cane juice, organic tapioca syrup, oat extract, organic rice protein, and much more! Contact Sweet Additions today, and join the Organic Trade Association tomorrow!